Thursday July 6, 2017
WJBK, FOX 2 Detroit and Devlin Design Group teamed up and tapped into what makes Detroit so gutsy, driven, and proud. The result, an innovative design that captures the gritty perseverance and the burgeoning rebirth of the ‘Motor City’. Capturing the spirit of Detroit is what makes this project exceptional.
‘Human centered design’ is not often used as a description for today’s technologically advanced scenic storytelling environments. The new set is the perfect blend of technology and the new effervescence of the city that resonates with viewers. The set showcases the WJBK talent, and the content radiates energy with visually endless flexibility. The design not only conveys the ‘now-ness’ of Detroit, but also displays elements of Detroit’s rich and colorful history.
“Devlin Design Group was a great partner on this project. We feel strongly that they listened to our ideas and goals, then brought them to life in the design. The set is dynamic, functional and offers us tremendous flexibility.”—Keith Stironek, Vice President, Creative Services.
This year, along with WJBK, FOX 2 Detroit team, Team DDG is honored to receive the prestigious PromaxBDA for the fourth consecutive year in the Set Design Category.
The PromaxBDA ‘Gold Award’ is the top national award for broadcast design. The award winning WJBK set was also honored with the NATAS, Michigan Chapter, Emmy announced earlier this month.
“The synergy between the WJBK team and Team DDG is what made this project so successful. Collaboration and inspiration turned this client’s dreams into a reality. We are honored to be recognized with the PromaxBDA Gold Award and the Emmy.” —Kartik Dakshinamoorthy, Scenic Design Director, Devlin Design Group
For more information, contact Diane ‘DiFi’ Fiolek. 248.875.9565 email@example.com