Wednesday May 7, 2014

FOX 25 in Oklahoma City is pioneering a new standard in scenic display with the debut of its new set from Devlin Design Group.

The open architecture and large displays of this groundbreaking story sharing arena are reminiscent of Oklahoma’s open spaces, and is just as beautiful.

FOX 25 News Director Adam Pursch believes the new DDG set does an excellent job of showcasing his unique content and talent without overpowering either one.

He is also pleased with the movement and motion the set provides his anchors…allowing them more opportunity to interact directly with reporters, sportscasters and meteorologists.

“The most important thing that this new set does is to allow us to interact with our viewers in ways we haven’t been able to before. We now have the tools necessary to better communicate important and potentially lifesaving information during emergency weather and breaking news situations. The unique content we provide to Oklahoma is now more impactful and easier to understand.”—Adam Pursch, News Director, FOX 25.

The range of storytelling tools built into this set, such as the large programmable display walls add depth and texture to each report. It does so by using programmable color-changing backlit graphics capable of changing the mood and style of each newscast.

These capabilities are important in muting one of the biggest complaints by news viewers—that all newscasts look alike. Not with this set.

In addition to the programmable display walls, FOX 25 news director Adam Pursch is excited about the other showcasing tools available on this set such as the working weather center, and rolling stand-up video kiosks.

KOKH also used Brightline Evolutionary Lighting to take full advantage of the new set’s stunning HD design.

“Oklahoma City has a vibrant lifestyle and a well-defined expectation of quality. FOX 25’s design goal was to exceed that expectation and set the market standard for a new generation of news presentation. Everyone at Team DDG congratulates FOX 25 on hitting this goal right out of the park.”—Dan Devlin, Creative Director, Devlin Design Group.


For more information contact:

Steve Minium
Minium Media Strategies