KYW CBS, Philadelphia PA, Debuts New Audience-Focused Set from Devlin Design Group

Monday August 8, 2022

KYW, the CBS O&O, serving the Philadelphia metropolitan area, debuted a new set by the team at Devlin Design Group. 

The collaboration between the KYW and DDG teams resulted in an audience-focused scenic storytelling environment. Creative design and the latest in technology converged to create a fresh new look representing the KYW CBS brand. During the input phase of the project, the KYW team expressed they wanted an adaptable set that featured a variety of storytelling venues. The evolving CBS network’s ‘deconstructed’ iconic eye logo provided inspiration for the modern design.

“This was an incredible opportunity for the KYW team to rethink and reimagine storytelling. Team DDG was determined to solve our client’s needs with a landmark solution. The different technology-driven venues connected by the ease of movement between each presentation area, gives them an opportunity to reinvent how they can add more visual content and connection. It enables them to have a deeper engagement with their audience.” Kartik Dakshinamoorthy, VP & Scenic Design Director, Devlin Design Group.

Impressive tech tells the story! An expansive curved seamless LED wall (23’7” W x 6’3” H) anchors the main talent shots. A substantial desk includes a wide curved LED screen (6’7” W x 12” H) for displaying branded graphics. Color changing lights on the desk front offer additional flexibility. The desk is positioned downstage to accommodate the ‘big story’, enabling talent a generous amount of space to walk and interact with video and graphic content displayed on the sweeping LED wall. Three contemporary woven metal light fixtures add a unique accent to this central area.

Two individual presentation areas are located left of the main desk. A large tracking LED wall (14 2” W x 7’10” H) can be used as a single image or can easily slide apart creating 3 individual video panels. This transformable screen gives talent an opportunity to customize storytelling. A rolling kiosk with a touchscreen display is available for interactive presentations. 

Right of the main desk, the ‘Next Weather’ area is anchored by a color changing weather desk, large enough to accommodate a team of meteorologists during severe weather. The space features a generous array (7’11” W x 4’9” H) for displaying the latest weather stats. A tall color changing monolith with CBS branding adds depth and interest to the scene.

Next to the weather area, guests invited to the new interview space will also feel an elevated experience. The area is a flexible and welcoming space outfitted with a movable riser and a custom crescent shaped couch for a casual chat or an in-depth discussion. Another substantial LED wall (23’7” W x 6’3” H) offers opportunities for custom graphics. Flanking the center array are 2 low resolution LED panels (13’1” W x 8’2” H) adding another layer of interesting visual texture to this versatile venue. A prominent circular RGB color-changing ceiling element adds structure to this exceptional multi-purpose presentation area.

Architectural textures, including reeded glass and board form concrete, provide a solid foundation. Color-changing RGB back and front lighting adds versatility to the scenic elements located throughout the studio. A suspended second floor walkway adds another layer of dimension to the space. Team DDG’s design solution was greatly inspired by the ‘deconstructed’ CBS eye logo graphic elements. A light wood floor with an outer ring of concrete adds a bright modern tone to the studio. CBS logo elements appear on color changing scenic elements placed throughout the studio creating interesting branding focal points. 

“Our mission for the KYW set design was to create new and improved functionality, interactivity and viewer engagement. The look and feel had to connect with the Philly audience and align with the evolving CBS brand. We needed to look at the heritage of both entities with a fresh and innovative eye. From idea to execution, it is now exciting to imagine the limitless potential this collaborative design offers our client.” Diane ‘DiFi’ Fiolek, VP & Creative Director.

Lighting Director, Dan McKenrick, utilized a new studio lighting package by Brightline. “The fixtures are extremely flexible and ideal for a project of this scope and nature.” 

The lighting fixtures are primarily mounted to an 18-ft grid, keeping lights clear of camera shots, and offering a wide and uncluttered view of the expansive new set. Larger soft lights deliver the output and control enabling them to be mounted at a distance from the talent while maintain a flattering angle.

Fabrication by Scenic Solutions. Electronics and integration provided by GrantAV.

About Devlin Design Group:

Devlin Design Group is one of the most influential set design and lighting design firms in the world. They are renowned for their iconic sets, expert scenic lighting and their energy and commitment to design excellence, with a fresh perspective… Creativity, Knowledge and Innovation.

For more information, contact Diane ‘DiFi’ Fiolek.  248.875.9565