Devlin Design Group

WJAX TV Premieres New Set During Hurricane Coverage

After weeks of preparing for a brand-new set, COX Media’s CBS-FOX duopoly station, WJAX/WFOX TV in Jacksonville, knew they had a decision to make. With viewers relying on them to deliver days of around the clock hurricane coverage, they decided to accelerate the schedule and implement the new technology contained in their new scenic storytelling environment designed by Devlin Design Group.

According to Bob Longo, News Director at WJAX/WFOX, “We launched early because we felt the set had so many areas where we could showcase video and talent. 27 Monitors behind the set, two touch screens, two other large multi-screen areas. It enabled us to tell a more visual story, and a more compelling story.”

The Jacksonville area is accustomed to extreme weather, so an impressive weather center designed for extensive coverage is prominent in the new design. The team also needed a layout to accommodate multiple meteorologists with immediate access to technology, and different visual areas to better explain the threat to their audience. Part of the design includes a room where viewers can witness the behind the scenes action of breaking weather.

“Weather is a huge audience driver, both for on-air and digital platforms” said Craig Davenport, Creative Services Director, WJAX/WFOX TV. “The design team at Devlin Design Group understood that and created a weather center that gives us the ability to better showcase how we track severe weather in North Florida.”

The versatile and limitless storytelling areas around the set keep the WJAX team energized. A 9-foot by 3-foot video array is a compelling backdrop for the main desk as well as showcasing “the big story.” A 3’x3’ array of 46” monitors anchor the impressive weather center along with a rolling 90” kiosk. The weather room contains five 49” monitors. An 80” touch screen plus another 80” monitor for breaking news and weather allow for interactive and more intimate storytelling. A 2’x4’ array for stand ups complete the impressive look.

It was also important to the WJAX group to reflect their coastal Florida surroundings. An abstract wave pattern across the RGB LED color-changing, back-lit set pieces adds another layer of flexibility to the design. A blue epoxy floor mimics calm waters and beautifully reflects the scenic storytelling environment.

WJAX used Brightline Evolutionary Lighting Systems to illuminate the news team and the stunning design.

“As a Floridian impacted by Irma, I understand the importance to the community, and appreciate the role of local news and weather coverage during these extreme events. I am thrilled the collaboration between the staff at WJAX and Team DDG resulted in a design that met and exceeded their needs in getting valuable information out to the Jacksonville community during this historic storm.”

—Diane ‘DiFi’ Fiolek, Creative Services Director, Devlin Design Group

 

For more information, contact Diane ‘DiFi’ Fiolek.  248.875.9565   difi@ddgtvstaging.wpengine.com

stay informed with the latest news

contact us

There's nothing we like more than rolling up our sleeves and starting a brand new project. Please send us a message if you would like to explore the opportunity to collaborate and make a great set together!

Devlin Design Group
100 Easy Street
Unit #815
Carefree, AZ 85377

Phone:1-970-349-5836

EJ Baker

(THEY/THEM)

DIRECTOR OF PRODUCTION & PROJECT MANAGEMENT

Productive, proactive and passionate about executing the ‘never been done before’ describes EJ! Their belief that creative project managers are the stuff that holds creative teams together by helping to foster an environment where innovative ideas happen, is pure magic.

EJ is passionate about the diversity of their work history on a variety of high-profile projects. A gamer at heart they organized their own mini esports tournament which led to a gig at esports titan, Riot Games. It wasn’t long before the creators of VENN, the streaming network dedicated to gaming and pop culture, noticed and invited them to join the team in launching this ambitious project.

Having worked from ‘the client side’ perspective of scenic design projects, DDG clients benefit from EJ’s magical skills — facilitating collaboration and brainstorming sessions, setting realistic deadlines, keeping projects on track and on budget. They know how to juggle all the moving parts of a scenic project, anticipate challenges and address them before they become problems.

What does downtime look like for this dynamo? How about being one of Brooklyn’s top roller derby stars for starters. EJ’s opinion carries lots of weight around DDG — and weightlifting circles as an Olympic coach and competitor. Throw in training for the next marathon, watch EJ run circles around the competition.

Bruce Aleksander

(HE/HIM)

LIGHTING CONSULTANT

With an interest in photography, theatre and film that goes back to childhood, Bruce had his first camera at age 6, shot his first film at 13, and was lighting performances at 14. Long before lighting and production were his profession, they were his hobbies. Today they remain one of his passions.

Bruce is an accomplished and creative lighting consultant for multi-camera television production. He learned the fundamentals of lighting from the pioneers of television lighting including Imero Fiorentino, Bill Klages and George Spiro Dibie. From that base, Bruce has gone on to win recognition for his work, including Emmy and Telly Awards, PROMAX Gold, Set of the Year and the Illuminating Engineering Society’s international award.

His projects include news studios, talk shows, a national network series, network remote production, promos, commercials, sports, telethons, theatre, symphony orchestra broadcasts, and cultural events. Bruce shares his extensive knowledge and vast experience by continuing to publish articles about lighting design and the latest in lighting technology.  

Bruce lives in Seattle where he enjoys his other passions, the local art scene, hiking, travel and getting together with friends.

 

Diane Fiolek “DIFI”

(SHE/HER)

VICE PRESIDENT, CREATIVE SERVICES DIRECTOR

DiFi is legendary in the TV biz for her breakthrough designs. A Michigander happily transplanted to Florida’s Gulf Coast, she’s taken home some of the industry’s most prestigious honors including 30+ Emmys, PROMAX awards, Set of the Year and Telly Awards. A strategic thinker, DiFi delights DDG’s clients with multiple solutions for their every design challenge

Being nimble is critical when dealing with today’s brands across many touchpoints. Not only well versed in set design, she also is a seasoned animation and graphics pro. DiFi adds special skills and knowledge to Team DDG’s creative toolbox and will put all those outstanding creative talents to work on your project.

A classical pianist who’s as comfortable with Bach and Brahms as she is with generating new and exciting designs, her branding prowess is perhaps matched only by her talents in the kitchen, much to the appreciation of her husband and friends! And she gets as much pleasure from being around positive people as she does wading into brainstorming sessions with seasoned professionals.

Diane graduated from Michigan State University with a Bachelor of Fine Arts in Graphic Design, in addition to completion of courses in interior design and technical drawing at Michigan State University. DiFi is well versed in the Adobe suite and has completed VIZrt training.

Kartik Dakshinamoorthy

(HE/HIM)

CO-OWNER, PRESIDENT / SCENIC DESIGN DIRECTOR

Kartik is Team DDG’s inspirational Spirit Leader. He has an exceptional ability to collect input from seemingly disparate sources, pull it all together and create designs that amaze clients and engage audiences. He says his most creative time of day is sometime after 2 am when distractions are at a minimum and his full creative energies are at their zenith.

Kartik grew up in India on a road to become a heart surgeon. As a college student he sought balance in his world by back-packing through India, a path that led him to turn down a full scholarship to one of India’s most prestigious medical schools and follow his creative passions… much to the delight of Team DDG clients around the world.

With over 20 years at DDG, Kartik has led the team in some impressive wins. His award count includes a dozen Emmys, nine Set of the Year trophies, eight PROMAX Gold Awards, and a Telly Award.

Kartik finds balance through his life with his amazing wife and daughter. His passion is fueled by the desire to be the very best… a goal fulfilled with every one of Team DDG’s custom set designs. Kartik’s eyes light up when someone says…“I know this isn’t possible, but what if…” That is the precise moment Kartik begins crafting the design that transforms their ideas into stunning reality

Kartik is a stickler for detail and personally oversees all aspects of the building process to ensure that the construction is kept at a high standard, meets the intent of the project design, and comes in on budget and on time.

Kartik pursued his education beginning at the prestigious Sir. JJ School of Architecture and merited a Bachelor of Architecture, an India Gold Medalist, immediately followed with a Master of Architecture from the University of Arizona.

Dan Devlin

(HE/HIM)

CO-OWNER, CEO / BIG PICTURE OPTIMIST

Dan is the inspirational chieftain of Team DDG’s creative geniuses. He is a team building ‘Think-Meister’ who lives the founding principles he used to establish the company more than 30 years ago – Creativity, Knowledge, and Innovation. These principles form the keystone of DDG’s success in captivating audiences around the world through award winning, stunning, and technologically advanced scenic storytelling environments.

A Jersey boy who spent his formative years in Arizona, Dan’s creativity is fueled by his passions: mountain biking, travelling and the pursuit of excellence. When not at his desk overlooking the Sonoran Desert, you can find him in Huatulco Mexico, Sandpoint Idaho, or the Rocky Mountains of Colorado, traversing high country trails on a mountain bike. These soul replenishing rides are bounded by discipline but nourish unbridled creativity.

The inspiration from these frequent adventures through breath-taking scenery, coupled with a passion for technological expertise, is the blend that produces set designs that have been awarded Set of the Year nine times, the PROMAX Gold Award for a record breaking eight out of nine years, and more than two dozen Emmy Awards. 

Dan brings a competitive edge to all he does. He leads Team DDG in the process of identifying your expectations for a winning project outcome. He firmly believes, if you can imagine it – you can create it!

Dan earned both a Bachelor of Arts in Architecture and a Master of Architecture from Arizona State University.